Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Phone number
• Account credentials
• Payment-related identifiers (processed via app stores; we do not store card details)

1.2 Usage Data

We collect information about how you use our Services, such as:

• Games played and features used
• Progress, scores, streaks, and preferences
• Interaction logs and session duration

1.3 Device Information

We may collect device-related information including:

• Device type and model
• Operating system and app version
• Unique device identifiers
• IP address and network information

1.4 Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Improve app and website performance
• Remember user preferences
• Analyze usage trends

Cookies may be session-based or persistent and may include third-party cookies.

2. How We Use Your Information

2.1 Service Provision

We use your information to:

• Create and manage user accounts
• Provide gameplay, features, and content
• Enable offline gameplay and data synchronization
• Communicate service-related updates

2.2 Advertising & Monetization

Google AdMob

Our app uses Google AdMob to display advertisements. AdMob may collect:

• Device IP address
• Device type
• Approximate location
• Advertising identifiers

This data is used to display relevant or non-personalized ads.

Google Privacy Policy: https://policies.google.com/privacy
Ad Preferences: https://adssettings.google.com/

2.3 Analytics & Research

We use analytics tools (such as Google Analytics or Firebase Analytics) to:

• Understand user behavior
• Improve features and performance

Collected data may include usage patterns and device information.

3. Legal Basis for Processing (GDPR-Ready)

We process personal data based on:

• User consent
• Contractual necessity (to provide Services)
• Legal obligations
• Legitimate business interests, such as improving user experience

4. Data Sharing & Disclosure

We do not sell your personal data.

We may share data only with:

• Service providers (analytics, hosting, notifications)
• Advertising partners (Google AdMob)
• Legal authorities, if required by law

All third parties are required to process data securely and only for specified purposes.

5. Data Storage & International Transfers

Your data may be stored and processed in India or other countries where our service providers operate (including cloud infrastructure providers).

We ensure appropriate safeguards are in place for cross-border data transfers.

6. Data Retention

We retain personal data only as long as necessary to:

• Provide Services
• Comply with legal obligations
• Resolve disputes

Data is deleted or anonymized when no longer required.

7. User Rights

You have the right to:

7.1 Access & Correction

View and update your personal information through account settings.

7.2 Data Deletion

Request deletion of your account and associated data by contacting us.

7.3 Data Portability

Request a copy of your data in a machine-readable format.

7.4 Withdraw Consent

Withdraw consent for data processing where applicable.

Requests will be processed in accordance with applicable laws.

8. Cookies Management

You can manage or disable cookies via:

• Browser settings (for website)
• Device settings (for mobile apps)

Disabling cookies may affect functionality.

9. Children's Privacy

Our Services are not intended for children under 13 years of age.

We do not knowingly collect personal data from children under 13 without verifiable parental consent. If such data is discovered, it will be deleted promptly.

Parents may contact us to:

• Review their child's data
• Request deletion
• Withdraw consent

10. Security Measures

We use reasonable and industry-standard safeguards, including:

• Encryption of data in transit and at rest
• Restricted access controls
• Regular security reviews

However, no system is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links & Services

Our Services may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Significant changes will be notified via:

• App notifications
• Email
• Website notice

Continued use of the Services after updates constitutes acceptance.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy:

Email: support@lipi.game
Support: support@lipi.game

14. Regional Addendums

India

This Privacy Policy complies with:

• Information Technology Act, 2000
• IT Rules, 2011

Users may request grievance redressal via support@lipi.game.

United States

COPPA

We comply with COPPA requirements for children's data.

CCPA (California)

California residents have the right to:

• Know what data is collected
• Request deletion
• Opt-out of data sale (we do not sell data)
• Non-discrimination

Requests can be sent to support@lipi.game.

15. Platform Compliance

Android

• In-app purchases comply with Google Play Billing
• Data handling follows Google Play User Data policies

iOS

• In-app purchases comply with Apple App Store policies
• Data handling follows Apple App Store guidelines

16. Meta SDK and Information We Collect

Lipi Epics uses the Meta Software Development Kit (“Meta SDK”) to measure app installations, advertising performance, and selected in-app activities.

16.1 Device and Installation Information

The Meta SDK may collect:

• App installation and first app open;
• App version;
• Device type and operating system;
• IP address;
• Device or app identifiers;
• Advertising identifier, where permitted; and
• Date and time of app activity.

16.2 Advertising Information

We may receive information about:

• Advertisement impressions and clicks;
• Campaign, ad set, and creative;
• Facebook or Instagram placement;
• App installations attributed to advertisements; and
• In-app actions attributed to advertisements.

16.3 App Activity Information

Where configured by Lipi Epics, Meta may receive selected events such as:

• Registration or onboarding completion;
• Language or epic selection;
• Stories, audio, or videos viewed or completed;
• Quizzes or games started or completed;
• Levels, achievements, or certificates completed; and
• Trial or subscription actions.

These events may include limited details such as content type, score, level, completion status, or selected language.

16.4 Subscription and Purchase Information

Where configured, we may send limited information such as:

• Trial started;
• Subscription started, renewed, cancelled, or expired;
• Active or inactive subscription status;
• Subscription plan;
• Purchase value;
• Currency; and
• Transaction status.

The Meta SDK does not automatically identify subscription status. Lipi Epics sends this information based on data received from the app store or our subscription system.

We do not send complete card details, bank credentials, UPI PINs, passwords, or authentication codes to Meta.

16.5 How We Use Meta SDK Information

We use this information to:

• Measure app installations and conversions;
• Calculate cost per installation or subscription;
• Compare campaign and creative performance;
• Understand which advertisements attract active users;
• Optimize campaigns for installations, trials, or subscriptions; and
• Prevent advertising fraud.

Meta processes information received through the Meta SDK according to Meta’s own privacy policy, platform terms, and user privacy settings.